Friday February 10 2012
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| Written by Joanna Drag | |||||
| Thursday, 04 December 2008 15:04 | |||||
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In an ever growing environmentally aware world, it was only a matter of time before eco-ware would extent to technology.Pioneering eco-friendly hardware, laptop specialists Asus and technology company, Fabrik, have both launched environmentally savvy devices that enable a user to have the most up-to-date technology, whilst at the same time keeping green. But the real question is, is it worth it?
The recently revealed Asus Eco-Book Bamboo Laptop is not on sale until next year, but the company has high hopes for the machine. It is the first laptop of its kind to feature bamboo panelling, while in keeping with the company’s easy-to-use ethos. Gadget reviewing website, Cnet UK, have said: “it is designed to communicate Asus' eco-friendly message,” and with Asus planning to make more in the bamboo range, it is only a matter of time before we all own an environmentally friendly piece of kit.
Fabrik’s [re]drive external hard drive is made from bamboo and recycled aluminium, but as yet, is only available in the States for a modest $159.99. Matt McRae, vice president of marketing at Fabrik, said in a statement: “We’re making an effort to support the environment, while adapting our products to better meet consumer needs and interests.”
But is this what the consumer wants? In a survey of 20 Kingston University students, 25 per cent said they would not be interested in such products, either because they already own a laptop or because they find the eco-friendly items too expensive. The Asus laptop is set to have a hefty price tag of around £1, 200 on it, but despite this, the majority response was positive. Nearly 60 per cent of Kingston students said they would consider buying an environmentally friendly laptop, as long as the specs were on par with other laptops at the time.
First year sociology student, Nabila Jamaluddin, supporting the eco-technology said: “these products could help the environment as well as start a trend, as other companies may follow their example.” Tony Lo, an economics student believes the hardware is part of a fad: “If you want to help the environment then use one of those wind up PCs or use recycled paper.” Fourth year, Adam Plowman, chose however, to remain practical and said: “Instead of creating new computers, why not fix the old ones?”
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